The Fitness Entrepreneur Who Swears By Shea Butter And Coconut Oil

“Hi! I’m Ife Obi (@ife_o)! Four years ago, I transitioned from selling and marketing video games to being a “wellness culturist.” The wellness of myself, my family and my community has become my life’s mission and so I launched a wellness brand, The Fit In. We have three fitness studios providing different movement options for the residents of the largely Black & Brown communities in East Brooklyn including pilates, strength training and barre. We’ve also launched our own wellness products to tackle the issues impacting our communities at higher rates. I am also a lead instructor and trainer in the studios, the head of marketing, chief innovator, handyman, janitor and all the things solo-entrepreneurs are for their business.Because of my profession, which means I’m booked, busy, and moving continuously, I see beauty as natural. With The Fit In, I preach body acceptance and treating the body we have with kindness. I feel the same about skin and hair. Because I’m constantly in motion, I need my skin and hair to breathe which means not layering it with product but still remaining healthy and moisturized. I also need things to be fast, meaning minimal work. Natural with a little sparkle is how I approach beauty.I would say my appreciation for beauty comes from my mom. Really because she never wore make-up except for maybe a lip. She kept her hairstyles easy because she worked two jobs and didn’t have time for constant styling. So I guess my lack of training or exposure to complicated beauty routines helped me appreciate the natural beauty in people and in myself.My philosophy is, treat your body well and let your natural beauty shine through.I’ll start with bodycare since that is a big part of my world. I move my body, in some way, six days a week. I love keeping my body strong and healthy through strength training modalities especially working with kettlebells and doing pilates. It helps to keep my body healthy by keeping my bones strong, joints mobile, and muscles developed. Complimenting that, I feed my body daily with a smoothie of collagen to maintain my muscles and feed my skin and hair, and then I use our own Making Moves Digestive Supplement to help maintain good gut health. Because I’m training people 36 hours a week in addition to my own training, I need the occasional topical pain reliever for sore muscles. I like to use Noirebud’s CBD Butter because it’s soothing and goes on smoothly.

The Fitness Entrepreneur Who Swears By Shea Butter And Coconut Oil

“Hi! I’m Ife Obi (@ife_o)! Four years ago, I transitioned from selling and marketing video games to being a “wellness culturist.” The wellness of myself, my family and my community has become my life’s mission and so I launched a wellness brand, The Fit In. We have three fitness studios providing different movement options for the residents of the largely Black & Brown communities in East Brooklyn including pilates, strength training and barre. We’ve also launched our own wellness products to tackle the issues impacting our communities at higher rates. I am also a lead instructor and trainer in the studios, the head of marketing, chief innovator, handyman, janitor and all the things solo-entrepreneurs are for their business.Because of my profession, which means I’m booked, busy, and moving continuously, I see beauty as natural. With The Fit In, I preach body acceptance and treating the body we have with kindness. I feel the same about skin and hair. Because I’m constantly in motion, I need my skin and hair to breathe which means not layering it with product but still remaining healthy and moisturized. I also need things to be fast, meaning minimal work. Natural with a little sparkle is how I approach beauty.I would say my appreciation for beauty comes from my mom. Really because she never wore make-up except for maybe a lip. She kept her hairstyles easy because she worked two jobs and didn’t have time for constant styling. So I guess my lack of training or exposure to complicated beauty routines helped me appreciate the natural beauty in people and in myself.My philosophy is, treat your body well and let your natural beauty shine through.I’ll start with bodycare since that is a big part of my world. I move my body, in some way, six days a week. I love keeping my body strong and healthy through strength training modalities especially working with kettlebells and doing pilates. It helps to keep my body healthy by keeping my bones strong, joints mobile, and muscles developed. Complimenting that, I feed my body daily with a smoothie of collagen to maintain my muscles and feed my skin and hair, and then I use our own Making Moves Digestive Supplement to help maintain good gut health. Because I’m training people 36 hours a week in addition to my own training, I need the occasional topical pain reliever for sore muscles. I like to use Noirebud’s CBD Butter because it’s soothing and goes on smoothly.
Above, Robert wears the Louise Topand Dunham shorts. Right, Carmenwears the Laurent pants
Above, Robert wears the Louise Topand Dunham shorts. Right, Carmenwears the Laurent pants
“Hi! I’m Ife Obi (@ife_o)! Four years ago, I transitioned from selling and marketing video games to being a “wellness culturist.” The wellness of myself, my family and my community has become my life’s mission and so I launched a wellness brand, The Fit In. We have three fitness studios providing different movement options for the residents of the largely Black & Brown communities in East Brooklyn including pilates, strength training and barre. We’ve also launched our own wellness products to tackle the issues impacting our communities at higher rates. I am also a lead instructor and trainer in the studios, the head of marketing, chief innovator, handyman, janitor and all the things solo-entrepreneurs are for their business.Because of my profession, which means I’m booked, busy, and moving continuously, I see beauty as natural. With The Fit In, I preach body acceptance and treating the body we have with kindness. I feel the same about skin and hair. Because I’m constantly in motion, I need my skin and hair to breathe which means not layering it with product but still remaining healthy and moisturized. I also need things to be fast, meaning minimal work. Natural with a little sparkle is how I approach beauty.I would say my appreciation for beauty comes from my mom. Really because she never wore make-up except for maybe a lip. She kept her hairstyles easy because she worked two jobs and didn’t have time for constant styling. So I guess my lack of training or exposure to complicated beauty routines helped me appreciate the natural beauty in people and in myself.My philosophy is, treat your body well and let your natural beauty shine through.I’ll start with bodycare since that is a big part of my world. I move my body, in some way, six days a week. I love keeping my body strong and healthy through strength training modalities especially working with kettlebells and doing pilates. It helps to keep my body healthy by keeping my bones strong, joints mobile, and muscles developed. Complimenting that, I feed my body daily with a smoothie of collagen to maintain my muscles and feed my skin and hair, and then I use our own Making Moves Digestive Supplement to help maintain good gut health. Because I’m training people 36 hours a week in addition to my own training, I need the occasional topical pain reliever for sore muscles. I like to use Noirebud’s CBD Butter because it’s soothing and goes on smoothly.
“Hi! I’m Ife Obi (@ife_o)! Four years ago, I transitioned from selling and marketing video games to being a “wellness culturist.” The wellness of myself, my family and my community has become my life’s mission and so I launched a wellness brand, The Fit In. We have three fitness studios providing different movement options for the residents of the largely Black & Brown communities in East Brooklyn including pilates, strength training and barre. We’ve also launched our own wellness products to tackle the issues impacting our communities at higher rates. I am also a lead instructor and trainer in the studios, the head of marketing, chief innovator, handyman, janitor and all the things solo-entrepreneurs are for their business.Because of my profession, which means I’m booked, busy, and moving continuously, I see beauty as natural. With The Fit In, I preach body acceptance and treating the body we have with kindness. I feel the same about skin and hair. Because I’m constantly in motion, I need my skin and hair to breathe which means not layering it with product but still remaining healthy and moisturized. I also need things to be fast, meaning minimal work. Natural with a little sparkle is how I approach beauty.I would say my appreciation for beauty comes from my mom. Really because she never wore make-up except for maybe a lip. She kept her hairstyles easy because she worked two jobs and didn’t have time for constant styling. So I guess my lack of training or exposure to complicated beauty routines helped me appreciate the natural beauty in people and in myself.My philosophy is, treat your body well and let your natural beauty shine through.I’ll start with bodycare since that is a big part of my world. I move my body, in some way, six days a week. I love keeping my body strong and healthy through strength training modalities especially working with kettlebells and doing pilates. It helps to keep my body healthy by keeping my bones strong, joints mobile, and muscles developed. Complimenting that, I feed my body daily with a smoothie of collagen to maintain my muscles and feed my skin and hair, and then I use our own Making Moves Digestive Supplement to help maintain good gut health. Because I’m training people 36 hours a week in addition to my own training, I need the occasional topical pain reliever for sore muscles. I like to use Noirebud’s CBD Butter because it’s soothing and goes on smoothly.

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